1. Standard Business Account
Every business using WhatsApp Business gets this by default.
2. Verified Business Account (Green Tick)
Only granted to well-known and legitimate businesses after WhatsApp approval.
Every business using WhatsApp Business gets this by default.
Only granted to well-known and legitimate businesses after WhatsApp approval.
Green tick is only available for API users, not regular WhatsApp Business app users
Official Business Solution Providers (BSPs) like Twilio, Wati, or Zoko help with verification.
• Be a well-known and legitimate business.
• Follow WhatsApp’s policies (no spam or prohibited content).
• Have an active website and online presence.
Your BSP will apply for verification on your behalf.
•Used for marketing and promotions (offers, discounts, etc.).
•Can be sent only between 9 AM – 9 PM (as per TRAI rules in India).
•Messages go to non-DND numbers only.
•Used for OTPs, banking alerts, order confirmations, etc.
•Sent 24/7 to both DND and non-DND numbers.
•Requires sender ID approval (e.g., “AX-BANK” for a bank).
•Used for real-time authentication (e.g., login verification).
•Works through an API integrated with websites or apps.
•Includes customer details (e.g., “Hello [Name], your order #[Order ID] is shipped”).
1. Bulk Messaging: Send messages to thousands of customers simultaneously.
2. Automation: Use WhatsApp Business API or third-party tools to schedule and send messages automatically.
3. Personalization: Customize messages with customer names and details for better engagement.
4. Multimedia Support: Send images, videos, PDFs, and links to enhance promotions.
5. Two-Way Communication: Engage with customers and respond to their queries in real-time.
6. High Open Rate: WhatsApp messages have a higher open rate compared to emails and SMS.
7. Cost-Effective: Saves time and money compared to traditional marketing methods.
1. Pricing & Packages – Cost per call, number of calls per day, and any hidden charges.
2. Database Targeting – Can they provide a database, or do you need to provide your own contacts?
3. Recording & Customization – Can you upload multiple voice recordings for different campaigns?
4. DND Filtering – Ensures your calls comply with telecom regulations.
5. Reporting & Analytics – Call success rate, answered vs. unanswered calls, and campaign insights.
6. Language & Regional Support – If targeting multiple regions, check for language support.
7. Reliability & Compliance – Ensure the service follows TRAI (for India) or other telecom regulations.
