• Focuses on creating a strong brand identity.
• Highlights brand values, vision, and emotional connection.
Example: Apple’s minimalist ads showcasing innovation.
• Inspires and encourages people to take action.
• Often features emotional storytelling and powerful visuals.
Example: Nike’s “Just Do It” campaigns.
• Uses humor to engage the audience and make the brand memorable.
• Great for social media virality.
Example: Fevicol’s humorous and creative ads.
• Educates the audience about a social, environmental, or health issue.
• Often run by NGOs, governments, or corporate CSR initiatives.
Example: Road safety awareness campaigns.
• Focuses on societal issues like gender equality, education, or environmental sustainability.
• Builds a responsible and positive brand image.
Example: Ariel’s “Share the Load” campaign promoting gender equality in housework.
• Uses real-life storytelling, interviews, and factual data.
• Often used for corporate storytelling or case studies.
Example: Tata Tea’s “Jaago Re” initiative highlighting social change.
• What is the goal? (Branding, promotion, awareness, motivation, etc.)
• Who is the target audience? (Age group, interests, location, etc.)
• Based on your goal, which type fits best? (Branding, funny, documentary-style, etc.)
• Develop a compelling concept and write a script.
• Create a storyboard to visualize each scene.
• Location: Indoor studio, outdoor, corporate office, or real-life setting.
• Casting: Actors, influencers, or real people.
• Equipment: Camera, lighting, and sound setup.
• Shoot the scenes according to the storyboard.
• Ensure proper lighting, angles, and audio clarity.
• Capture extra footage for editing flexibility.
• Editing (cutting, transitions, effects).
• Adding music, voiceovers, and graphics.
• Final color grading and sound mixing.
• Decide the platforms (TV, YouTube, Instagram, WhatsApp, etc.).
• Plan an advertising strategy (paid promotions, influencer collaborations).