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1. Branding Commercials

• Focuses on creating a strong brand identity.

• Highlights brand values, vision, and emotional connection.

Example: Apple’s minimalist ads showcasing innovation.

2. Motivational Commercials

• Inspires and encourages people to take action.

• Often features emotional storytelling and powerful visuals.

Example: Nike’s “Just Do It” campaigns.

3. Funny/Entertaining Commercials

• Uses humor to engage the audience and make the brand memorable.

• Great for social media virality.

Example: Fevicol’s humorous and creative ads.


4. Awareness Commercials

• Educates the audience about a social, environmental, or health issue.

• Often run by NGOs, governments, or corporate CSR initiatives.

Example: Road safety awareness campaigns.

5. Social Commercials

• Focuses on societal issues like gender equality, education, or environmental sustainability.

• Builds a responsible and positive brand image.

Example: Ariel’s “Share the Load” campaign promoting gender equality in housework.

6. Documentary-Style Commercials

• Uses real-life storytelling, interviews, and factual data.

• Often used for corporate storytelling or case studies.

Example: Tata Tea’s “Jaago Re” initiative highlighting social change.


Commercial Shoot Procedure
1. Define the Objective

• What is the goal? (Branding, promotion, awareness, motivation, etc.)

• Who is the target audience? (Age group, interests, location, etc.)

2. Choose the Type of Commercial

• Based on your goal, which type fits best? (Branding, funny, documentary-style, etc.)

3. Script & Storyboard

• Develop a compelling concept and write a script.

• Create a storyboard to visualize each scene.

4. Production Planning

• Location: Indoor studio, outdoor, corporate office, or real-life setting.

• Casting: Actors, influencers, or real people.

• Equipment: Camera, lighting, and sound setup.


5. Filming & Execution

• Shoot the scenes according to the storyboard.

• Ensure proper lighting, angles, and audio clarity.

• Capture extra footage for editing flexibility.

6. Post-Production

• Editing (cutting, transitions, effects).

• Adding music, voiceovers, and graphics.

• Final color grading and sound mixing.

7. Marketing & Distribution

• Decide the platforms (TV, YouTube, Instagram, WhatsApp, etc.).

• Plan an advertising strategy (paid promotions, influencer collaborations).