1. Search Engine Optimization (SEO)
On-page SEO: Optimizing content, meta tags, website structure.
Off-page SEO: Building backlinks, improving domain authority.
Technical SEO: Enhancing website performance, mobile responsiveness, crawlability.
2. Pay-Per-Click (PPC) Advertising
Campaign creation and management on platforms like Google Ads and Bing Ads.
Display advertising and retargeting.
Keyword research and bid optimization.
Analytics and reporting for ad performance.
3. Social Media Marketing and Management
Content creation and posting across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Social media advertising and campaign management.
Community engagement and audience interaction.
4. Content Marketing
Blog writing and publishing.
Whitepapers, eBooks, and infographics.
Video content creation and distribution.
Copywriting for websites and landing pages.
5. Email Marketing
Designing and sending newsletters.
Drip campaigns and automated workflows.
Lead nurturing and segmentation strategies.
A/B testing and performance optimization.
6. Web Analytics and Reporting
Setting up and managing tools like Google Analytics and Tag Manager.
Tracking KPIs such as traffic, engagement, and conversions.
Generating actionable insights from data analysis.
7. Video Marketing
Producing promotional, explainer, and testimonial videos.
Distributing videos across platforms like YouTube, social media, and websites.
Live video strategy and management.
8. Affiliate Marketing
Building and managing affiliate networks.
Tracking and optimizing affiliate campaigns.
9. Mobile and App Marketing
Mobile app store optimization (ASO).
Campaigns targeting mobile users through ads and push notifications.
10. E-commerce Marketing
• Product feed optimization for marketplaces like Amazon.
• Campaigns for driving traffic and increasing sales.
• Cart abandonment strategies and remarketing.
11. Voice Search Optimization
Optimizing for voice queries and smart devices.
Structuring content for featured snippets and natural language.
12. Brand Strategy and Development
• Developing a cohesive online branding strategy.
•Visual identity creation, including logos and brand guidelines.
